Perspectives

Determine drivers and metrics

Determine what drivers, metrics, results, and key figures you need to keep track of over time about your competition.

Questionnaire design is critical

Questionnaire design is critical in order to get the right answers to the right questions and the information you are looking to obtain.

Monitoring the social media

Monitoring the social media is an aspect of the brand measurement that is widely underestimated.

C-suite deliverables

Concise and C- suite ready deliverables are key to your business

Innovation and Entrepreneurship

Facebook Fan Pages

Intelligence Pathways Optimized Content

Intelligence Pathways was one of the exhibitors at SCIP European Summit in Rome

Intelligence Pathways was among the 16 exhibitors at the Strategic and Competitive Intelligence Professionals European Summit in Rome, Italy on 5-7 November, 2013. The company…

Website Analysis or How to Better Understand Your Competition

Website analysis can serve you in hinting the areas where you need improvement and, thus, upgrade your competitive edge. No matter if you are starting…

The Increasing Value of Social Media

If you still think of Twitter, Facebook, and LinkedIn as social media outlets that can be beneficial only for your company’s marketing strategy, then you…