PERSPECTIVEOutsourcing Overhead Costs
Overhead costs of performing a particular back - office function are extremely high. Outsourcing those functions can easier, cheaper and more efficient.
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Perspectives
Explore our thinking, research and expertise.
PERSPECTIVE
PERSPECTIVETool Design
When you make a tool too sophisticated, you turn users off. It is about designing for the most common use case.
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PERSPECTIVECompany’s Website – The Key To Their Entire Business
In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.
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PERSPECTIVEThe Web And Social Media Are A Great Complement To Traditional Media
The web and social media are a great complement to traditional media and they help us benchmark or competitors.
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PERSPECTIVEThe Value of Insights
What is the value to a marketer of insight that isn't implemented? Zero!
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PERSPECTIVECompetition Is At The Core Of The Success Or Failure
Competition is at the core of the success or failure of firms.
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PERSPECTIVESocial Marketing Eliminates The Middlemen
Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.
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PERSPECTIVECompetitive Advantage
Competitive advantage is a company's ability to perform in one or more ways that competitors cannot or will not match.
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PERSPECTIVEThere Is Nothing New About Innovation
There is nothing "new" about innovation. It has always been the primary driver of economic well-being and growth, whether imported or home grown. However, innovation…
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PERSPECTIVEHaving An Ever Changing Competition
Having an ever changing competition, only the ones who delegate in a smart manner and focus on their core competences will gain competitive advantage.
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