PERSPECTIVEResearch is to see…
"Research is to see what everybody else has seen, and to think what nobody else has thought."
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Perspectives
Explore our thinking, research and expertise.
PERSPECTIVE
PERSPECTIVECustomer Loyalty
“It's a real challenge to earn back trust and loyalty where a disappointed customer is concerned.”
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PERSPECTIVESocial Media First Platform
"No matter what, the very first piece of social media real estate I’d start with is a blog."
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PERSPECTIVEBusiness Impressions
"Nobody counts the number of ads you run; they just remember the impression you make."
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PERSPECTIVEMarket To Your Best Customers First
“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second…
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PERSPECTIVECompetition is the keen cutting edge of business
“Competition is the keen cutting edge of business, always shaving away at costs.”
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PERSPECTIVEDifferentiate your company from your competitors
“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do…
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PERSPECTIVEDefine your business goals
"Define your business goals with social media. Until you determine what your goals and objectives are there is no way to measure success."
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PERSPECTIVEHolistic communications
"While holistic communications planning has been a buzz phrase for about 20 years, generally creating more buzz than action, the dramatic changes in the consumer…
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PERSPECTIVEThe state of competition
“We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles - functional features,…
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