PERSPECTIVECompetitive Advantage
“If you know yourself, but not the enemy - for every victory gained you will suffer one defeat!”
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Perspectives
Explore our thinking, research and expertise.
PERSPECTIVE
PERSPECTIVEWhat do you need to start a business?
“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire…
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PERSPECTIVEThe role of IT in business
"The role of IT in business has changed dramatically during the last several years thanks to the data boom, and simply providing technology infrastructure is…
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PERSPECTIVECompetitor Monitoring
"Through competitor monitoring you can discover new opportunities with potential customers and understand how much of your market niche is covered by your competitors."
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PERSPECTIVEInformation is the oil of the 21st century, and analytics is the combustion engine.
"Information is the oil of the 21st century, and analytics is the combustion engine."
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PERSPECTIVEThere are times at which it is right not to listen to customers
“There are times at which it is right not to listen to customers, right to invest in developing lower performance products that promise lower margins,…
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PERSPECTIVEThe important thing about outsourcing
"The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles."
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PERSPECTIVEMeasuring brand appeal
"Measuring the brand appeal to your customers is the fastest way to figure out how people feel about your brand and competition on the Social…
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PERSPECTIVESocial Media Monitoring
"Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations…
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PERSPECTIVEEclipse Your Competition by Leveraging Social Media
“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations…
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